Welcome! I'm, Rashida Constantine, owner/founder of Loving Couture LLC located in the booming city of Boston Massachusetts. I was born and raised in Barbados, however I live in Boston, MA. I am a proud Master’s Degree graduate from University of Phoenix.
I've always had a strong passion for all things beauty. At an early age I witnessed my mom work her magic on clients, with her phenomenal hair braiding skills. I also watched my mother live through alopecia areata. This is a medical condition that causes one or more patches of balding on the scalp, or any area of the body that contains hair. This meant my mother spent most of her life wearing wigs and hair extensions. This is what sparked my determination to help women enhance their beauty and confidence through luxury hair.
I began providing luxury hair extensions locally to friends, family and neighbors at an affordable price, while maintaining full time employment as a Human Resource Manager. Now I’ve decided to "jump" into my passion full time. I view hair fashion as an extension of self-expression, treating each customer as a unique as they are. I have an undeniable passion and vision to develop Loving Couture into a unique luxury hair brand that services clients from all walks of life. So welcome to the Loving Couture Experience!